WHAT WE DO
We create businesses, brands, sports, experiences, and opportunities around three simple principles:
COMMUNITY. COLLABORATION. CO-OWNERSHIP.
We believe the next generation of successful companies won’t simply operate in communities.
They’ll be built with them.
By bringing together local people, businesses, partners, athletes, creators and investors, we create ventures where more people can participate, contribute and share in the value they help create.
We don’t just build companies.
We build communities around them.
COMMUNITY
Built Where It Matters.
WE BRING THE EXPERIENCE TO THE PEOPLE
Every NXT Gen Co venture starts with a community.
We look for opportunities to create businesses, brands and experiences that bring people together, generate economic activity and give communities something they can genuinely call their own.
Whether it’s a sports club, live event, consumer brand, hospitality concept or local venture, we believe success should create value beyond the business itself.
Create value locally.
Build pride locally.
Keep more opportunity local.
COLLABORATION
Better Together
GREAT BUSINESSES AREN'T BUILT IN ISOLATION
We bring together communities, entrepreneurs, local businesses, athletes, creators, investors and strategic partners to build opportunities none of us could create alone.
Everyone can bring something to the table — capital, expertise, relationships, creativity, participation or simply their support.
Because when more people have a reason to care about something, more people have a reason to help it succeed.
Different contributions.
Shared ambition.
Better outcomes.
CO-OWNERSHIP
Don't Just Support It
OWN PART OF IT
We believe the people who help create value should have opportunities to participate in that value.
That's why we're developing new models of community investment, fan ownership, athlete participation, local business ownership and shared economics across the ventures we build.
A fan can become an owner.
A local business can become a partner.
An athlete can participate in the upside.
A community can have a stake in its own success.
From customers to participants.
From supporters to stakeholders.
From community to co-owners.
OUR PHILOSOPHY
NXTGenCo isn't defined by one industry.
WE ARE DEFINED BY POSSIBILITIES
We build, acquire, partner with and invest in ventures where participation, collaboration and shared ownership can create both economic and community value.
SPORTS & EXPERIENCES
Teams, leagues, competitions and experiences that communities participate in — not simply watch.
FOOD, BEVERAGE & CONSUMER BRANDS
Products and brands built around real communities, lifestyles and shared experiences.
HOSPITALITY & DESTINATIONS
Experiences designed to bring people together while creating sustainable local economic activity.
COMMUNITY VENTURES
Businesses and opportunities designed around local participation, collaboration and ownership.
INVESTMENT & CO-OWNERSHIP
Creating new ways for everyday people to participate in the businesses, brands and communities they believe in.
The Common Thread Isn’t What We Build.
It’s How We Build It.
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COMMUNITY. COLLABORATION. CO-OWNERSHIP.
COMMUNITY IN SPORTS
The original X Games didn't invent skateboarding, BMX, or motocross. It gave a generation of athletes a legitimate stage. Many of those sports grew from grassroots communities, where passionate riders pushed boundaries outside traditional sporting structures because there simply wasn't a place for them.
Our Regional Grand Prix's are built on that same philosophy for a new generation.
As electric micro-mobility transforms the way people move, a new class of athletes is emerging around e-scooters, e-bikes, e-skateboards, e-karts, and other electric platforms. Yet, like traditional motorsport before it, the cost of owning and maintaining equipment can quickly become a barrier to participation.
NXTGen removes that barrier through its Arrive & Drive model. Every competitor races on standardized vehicles supplied by the event, eliminating the need to purchase expensive equipment and ensuring that success is determined by talent, skill, and determination—not by budget.
Just as the X Games became the home of action sports, NXTGen is creating regional communities and the national platform for the next generation of one-two and four wheel racing—making the sport more accessible, more affordable, and open to anyone with the ambition to compete.
Regional Grand Prix
Communities Gather & Compete
The NXT Regional Grand Prix series is a community-focused racing and entertainment platform that transforms town centers and destination communities into exciting, family-friendly events.
Hosted in communities across the country, each NXT Regional Grand Prix brings together residents, visitors, local businesses, sponsors, and organizations for a weekend of competition, celebration, and community pride.
More than a race, each Regional Grand Prix serves as a catalyst for tourism, economic activity, local engagement, and future opportunities.
The community doesn't just come together—it races together.
NXT Fest
Future of Family Sports Entertainment
NXT Fest is the annual championship event and culmination of the NXT Regional Grand Prix season.
Throughout the year, competitors earn their place at NXT Fest through participation and success at their local NXT Regional Grand Prix events. The champions and teams from each grand prix regional community advance to compete against racers from other towns and states from across the country.
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NXT Fest is a celebration of the towns, businesses, sponsors, and supporters that helped make each regional event successful.
At NXT Fest, communities don't just send racers—they send community members who proudly compete for their hometown and state on a global stage..
Community Ownership
Fractional Community Investment
We are reshaping how people participate in asset ownership. Traditionally, opportunities in sports, music rights, lifestyle products, and community supporting and building alternative investments were limited to institutional investors and the ultra-wealthy.
We change that through fractional ownership, where everyday investors can access high-quality opportunities, becoming more than fans and competitors, becoming owners.
